Spring’s here, now get ready for SUMMER!?

Video

A nice find form Mr. Austin Tofte from In The Groove Music.

Thank him later.
-T

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Mophonics scored a GREAT mention in this LA Times article

Great article on real musicians who also dip into the ad music world, this has been going on FOREVER, but it’s nice to see it called out in the LA Times, and their focus on Mophonics is well-deserved, these are the guys who employed and recorded Mark Foster of Foster The People, which is a testament to their efforts to work with artists and their ability to help them get to the next level.

-T

Demand for ad jingles turns L.A. songwriters into music factories

An increasing number of ad agencies are seeking original compositions for their commercials, helping boost the fortunes of Los Angeles musicians and composers.

Musicians cash in by composing ad jingles

Musician Casey Gibson, 25, has been paid to write jingles for Purina dog food and Columbia Sportswear commercials. Above, Gibson at boutique commercial composition company Mophonics, where he started as an intern and now is called an “artist in residence.” (Christina House, For The Times / December 13, 2012)

My first report from the front lines of SXSW.

Well, I’ll keep this short bc there’s not a lot of time to talk, blog, (eat, sleep etc.)

Started strong with interactive, great panels, great parties, a LOT of bands made the trip down here just to play that part of SXSW. When big tech is paying, a lot of people are playing.

Here’s a list of the bands I’ve seen so far, and also a few (really bad) photos from some of those shows.

Blackbird Blackbird @ Mohawk patio
Starf@cker @ Mohawk Patio
Passion Pit @ Hype Hotel
Wild Cat! Wild Cat! @Hype Hotel
Moon Hooch (incredible crazy band video to come!) @ the corner of 6th and San Jacinto
Lord Huron @ Speakeasy
The Joy Formidable @ Speakeasy
Japandroids @ Viceland
Matthew Dear @ ND
Nicolas Jaar @ ND

I’ve also hit a few great panels, Randall Poster was here yesterday he gave a great talk, he’s the gold standard of music supes, and it was a proud moment when Paymon and I were able to take Randall and Laura Webb (music supervisor on many MTV properties) on a guided tour of the Doritos #BOLDSTAGE. #AWESOME

Michael Fitzpatrick, from Fitz and the Tantrums, Gabe McDonough from Leo Burnett, Michael Frick from Mophonics and Amos Newman from WME hosted a really informative panel about artists who choose to pursue making music for ads in addition to their normal careers as a musician.

Best quote of the panel was from Fitz, “Writing for advertising is the best gig in town for an artist, by far.”

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