My first report from the front lines of SXSW.

Well, I’ll keep this short bc there’s not a lot of time to talk, blog, (eat, sleep etc.)

Started strong with interactive, great panels, great parties, a LOT of bands made the trip down here just to play that part of SXSW. When big tech is paying, a lot of people are playing.

Here’s a list of the bands I’ve seen so far, and also a few (really bad) photos from some of those shows.

Blackbird Blackbird @ Mohawk patio
Starf@cker @ Mohawk Patio
Passion Pit @ Hype Hotel
Wild Cat! Wild Cat! @Hype Hotel
Moon Hooch (incredible crazy band video to come!) @ the corner of 6th and San Jacinto
Lord Huron @ Speakeasy
The Joy Formidable @ Speakeasy
Japandroids @ Viceland
Matthew Dear @ ND
Nicolas Jaar @ ND

I’ve also hit a few great panels, Randall Poster was here yesterday he gave a great talk, he’s the gold standard of music supes, and it was a proud moment when Paymon and I were able to take Randall and Laura Webb (music supervisor on many MTV properties) on a guided tour of the Doritos #BOLDSTAGE. #AWESOME

Michael Fitzpatrick, from Fitz and the Tantrums, Gabe McDonough from Leo Burnett, Michael Frick from Mophonics and Amos Newman from WME hosted a really informative panel about artists who choose to pursue making music for ads in addition to their normal careers as a musician.

Best quote of the panel was from Fitz, “Writing for advertising is the best gig in town for an artist, by far.”

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