Great article on real musicians who also dip into the ad music world, this has been going on FOREVER, but it’s nice to see it called out in the LA Times, and their focus on Mophonics is well-deserved, these are the guys who employed and recorded Mark Foster of Foster The People, which is a testament to their efforts to work with artists and their ability to help them get to the next level.
Demand for ad jingles turns L.A. songwriters into music factories
An increasing number of ad agencies are seeking original compositions for their commercials, helping boost the fortunes of Los Angeles musicians and composers.
Musician Casey Gibson, 25, has been paid to write jingles for Purina dog food and Columbia Sportswear commercials. Above, Gibson at boutique commercial composition company Mophonics, where he started as an intern and now is called an “artist in residence.” (Christina House, For The Times / December 13, 2012)