Live Nation launches $20 ticket promotion.

Yes, it’s back, and yes, tickets should probably be $20 all the time, but they’re NOT.

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Live Nation, the world’s largest promoter, will announce today that it is bringing back the $20 “Kickoff To Summer” ticket promotion that helped the firm hit record numbers at its amphitheaters in 2015, despite tough competition from stadium shows and festivals.

Artists from Alabama Shakes to ZZ Top will take part in the promotion (see full list below), which includes both Live Nation-promoted tours and shows booked on a regional and local basis by the territorial promoter in each market.

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