Ahh yes, the sweet smell of the interactive to music fest SXSW changeover; as the nerds flee the city, the tattoo’d hipsters descend. Good stuff, feels like Spring. 

 Today is traditionally the “get shit sorted out” day in Austin. Picking up badges, getting wristbands,  getting wristbands to get VIP wristbands, getting more wristbands, wishing Lil’ Dicky a happy birthday, eating a taco, taking a meeting, getting another taco, running into Brad Oberhoffer at a cafe, maybe having a beer, (just maybe.)
Innovative Leisure has their showcase today, that should be a nice appetizer before things kick off tonight. 


Bands seen- 8

Meerkat stream viewers- 5 (check my live streams @SXSW on Twitter, treal111)

Steps walked- 16,143

BBQ eaten- Hell yes!

Hello, and good morning!

Got in in late afternoon yesterday picked up my badge and got sorted out! First show of the fest,  I managed to catch one my favorite bands from Austin, Riverboat Gamblers, always a rocking good time and a nice welcome back to SXSW. Met up with friends, publishers and other music supervisors, hit the Norway music event then checked out Sammus, a female emcee who’s part of the nerdcore wave that’s going on right now. Really interesting lyrics, especially about anime and video games. She also raps aboout there not being a lot of role models for women in that world, sounds nerdy, but it was amazing, unexpectedly emotional. Managed to get into hype hotel, grab some delicious Taco Bell food and saw Milo Greene, Odezsa and Spoon ended the night. Today at 12:30p I’m in a panel discussing licensesing for ads, it’s called Madmen (and Women) of Music, if you are at the festival, please come check us out!   Bands seen:

  1. The Mighty Jones
  2. Riverboat Gamblers
  3. Andra Day
  4. Sammus
  5. Igdy Dean
  6. Milo Greene
  7. Odesza
  8. Spoon

Purity Ring’s sophomore album is worth the wait.

Really excited about the new Purity Ring record, it’s been AWHILE since 2012’s “Shrines” was on heavy rotation and this new album seems to pick up where they left off, (in a good way.) Really digging the updated production verrrry clean!

I’m still on the first listen, but this will be my sound track for the next week or so, atleast until we get a week out from Austin.

I’m excited to see if they make it to SXSW this year, the festival that launched the band into the international spotlight back in 2012.