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SXSW DAY 1 

    
Ahh yes, the sweet smell of the interactive to music fest SXSW changeover; as the nerds flee the city, the tattoo’d hipsters descend. Good stuff, feels like Spring. 

 Today is traditionally the “get shit sorted out” day in Austin. Picking up badges, getting wristbands,  getting wristbands to get VIP wristbands, getting more wristbands, wishing Lil’ Dicky a happy birthday, eating a taco, taking a meeting, getting another taco, running into Brad Oberhoffer at a cafe, maybe having a beer, (just maybe.)
Innovative Leisure has their showcase today, that should be a nice appetizer before things kick off tonight.